QR Codes on Budwieser packs lets consumers “Track your Bud”

  Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.   By using their smartphone to scan the QR code on Budweiser packaging, downloading [...]