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XM Solutions are once again the Event Print Partners for the Dublin Staff Relay 2013 which takes place in the Phoenix Park on May 23rd. As well as providing the print collateral for the event, we will be there in force again this year. Participating in the event on behalf of ‘Team XM’ we will [...]
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108 people took NewPoint Media’s Catalogue Challenge; more than 20,000 covers were submitted The Offer: For a supposedly dead channel, print isn’t doing too badly. According to the Direct Marketing Association, roughly 12.5 billion catalogs—often featuring interactive elements such as QR codes, text codes, and augmented reality enhancements—are printed and mailed each year. To demonstrate [...]
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1. Digital Color is King. All bets are on digital color printing. InfoTrends research forecasts an increase from $29.6 to $39.5 billion in the retail value of U.S. digital color from 2011 through 2016. 2. Digital Wide Format Goes Mainstream. Digital wide format printing evolves into an key component of companies’ marketing strategies, and will [...]
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XM Solutions are proud to be recognised as a Deloitte Best Managed Company in 2013, having demonstrated superior business performance for a third year running. We attribute our success to our strong client and supplier relationships, our people and our focussed leadership. The Deloitte Best Managed Companies Awards, in association with Irish Life Corporate Business, [...]
More »The Future of The Retail Store By Doug Stephens, the Retail Prophet Retail is dead! At least, that’s how Marc Andreessen sees it. The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition. According to Andreessen, there will be one [...]
More »Interesting article from econsultancy on how retail giant Tesco is using Social media…. Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large following on each of the major social networks with the exception of Google+. By way of [...]
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Much of the marketing buzz on the net for the past few years surrounds using social media and content marketing to build your brand on the internet. There is definitely a reason why a great deal of content talks about social media and online marketing; online marketing is effective, trackable, reasonably priced, and provides a [...]
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Tracking and measuring analytics is critical in direct mail marketing. It’s never been easier to see if your campaigns are effective than it is now. Not only can you drive customers to specific landing pages or give them dedicated phone numbers to respond to, you can even give them personalised URLs (PURLs) that give you [...]
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The future is upon us and at XM Solutions we wanted to showcase how brands can truly bridge the divide between print and digital and what better way than with Augmented Reality. We firmly believe in “Do as we Do“ rather than “Do as we Say” so XM Solutions are proud to launch their [...]
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a It is widely known that the printing industry has been in decline as brands and agencies migrate their marketing spend from traditional TV, Radio and Print to new digital media with platforms such as social media, online and mobile on the rise. The question on everyone’s lips is whether, over the next few years, [...]
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